A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Email Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning by Industry [CHART]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry.png?resize=150%2C150)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The Internet Of Things Landscape [INFOGRAPHIC]
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Internet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
The Internet Of Things [INFOGRAPHIC]
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
App Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Baby Boomers’ Spending Trends, February 2014 [TABLE]
Baby Boomers on the whole report spending more than they were a year ago.
Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.