![Mobile Notification Benchmarks [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/02/Mobile-Notification-Benchmarks-150x150.png)
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Email Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry-150x150.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The Internet Of Things Landscape [INFOGRAPHIC]
![The Internet Of Things Landscape [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/internet-of-things-battlegrounds-infographic-150x150.png)
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Internet Of Things Spending By Industry [TABLE]
![Internet Of Things Spending By Industry [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/04/195548-150x150.gif)
The travel and hospitality industry leads spending on the Internet of Things technology.
Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]
![Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/12/197360-150x150.gif)
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
The Internet Of Things [INFOGRAPHIC]
![The Internet Of Things [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/iotinfographic11-2015-150x150.jpg)
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
App Notification Opt-in Benchmarks By Industry, 2014 [CHART]
![App Notification Opt-in Benchmarks By Industry, 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/06/UrbanAirship-Push-Notification-Opt-in-Rates-by-Indus-in-2014-Apr2015-150x150.png)
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
![SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/06/190506-150x150.gif)
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Baby Boomers’ Spending Trends, February 2014 [TABLE]
![Baby Boomers’ Spending Trends, February 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/Gallup-Baby-Boomers-Spending-Trends-by-Category-Feb2015-150x150.png)
Baby Boomers on the whole report spending more than they were a year ago.
Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]
![Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014-150x150.png)
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.