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You are here: Home / Archives for Transportation Marketing

Mobile Notification Benchmarks [CHART]

Mobile Notification Benchmarks [CHART]

A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.

February 16, 2017 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Beverage Marketing, Chart, Education Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Fitness Apps, Fitness Marketing, Food Marketing, Gaming, Health Care Marketing, Hospitality Marketing, mCommerce, Media Marketing, Mobile Apps, Mobile Behavior, Mobile Games, Mobile Notifications, Mobile Social, Restaurant Marketing, Retail Marketing, Statistics, Transportation Marketing, Travel Marketing, Video Game Marketnig

Email Reading, Glancing & Scanning By Industry [CHART]

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

December 1, 2016 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Email Marketing, Online Behavior Tagged With: Association Marketing, Automotive Marketing, Bank Marketing, Benchmarks, Chart, Consumer Marketing, Consumer Product Marketing, Education Marketing, Email Behavior, Email Benchmarks, Entertainment Marketing, Financial Services Marketing, Food Marketing, Government Marketing, Industrial Marketing, Insurance Marketing, Manufacturing Marketing, Media Marketing, Nonprofit Marketing, Real Estate Marketing, Retail Marketing, Sports Marketing, Statistics, Technology Marketing, Transportation Marketing, Utilities Marketing

The Internet Of Things Landscape [INFOGRAPHIC]

The Internet Of Things Landscape [INFOGRAPHIC]

Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.

June 1, 2016 By David Erickson
Filed Under: Analytics, Consumer Behavior, eCommerce, Mobile Marketing, Online Behavior, Video Marketing Tagged With: Apple, Augmented Reality, Automotive Marketing, Bank Marketing, Big Data, Building Automation, Cloud Computing, Connected Cars, Drones, Financial Services Marketing, Google, Healthcare Marketing, IBM, Infographic, Insurance Marketing, Internet Of Things, IoT, Microsoft, Mobile Apps, Patient Monitoring, Retail Marketing, Retailing, Robotics, Samsung, SAP, Security Systems, Self-Driving Cars, Smart Appliances, Smart Cities, Smart Factories, Smart Grid, Smart TVs, Statistics, Transportation Marketing, Virtual Reality, Wearables

Internet Of Things Spending By Industry [TABLE]

Internet Of Things Spending By Industry [TABLE]

The travel and hospitality industry leads spending on the Internet of Things technology.

March 28, 2016 By David Erickson
Filed Under: Marketing Budgets, Mobile Marketing Tagged With: Automotive Marketing, Banking Marketing, CPG Marketing, Energy Marketing, Entertainment Marketing, Financial Services Marketing, Healthcare Marketing, Hospitality Marketing, Insurance Marketing, Internet Of Things, Internet Of Things Spending, IoT, Manufacturing Marketing, Media Marketing, Retail Marketing, Technology Marketing, Telecommunications Marketing, Transportation Marketing, Travel Marketing, Utilities Marketing

Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]

Awareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]

The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.

December 10, 2015 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, Financial Services Marketing, Government Marketing, Healthcare Marketing, Internet Of Things, IoT, Manufacturing Marketing, Market Awareness, Professional Services Marketing, Retail Marketing, Statistics, Transportation Marketing

The Internet Of Things [INFOGRAPHIC]

The Internet Of Things [INFOGRAPHIC]

This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.

November 2, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing Tagged With: Agriculture Marketing, Big Data, Connected Cars, Energy Marketing, Financial Services Marketing, Food Marketing, Grocery Store Marketing, Healthcare Marketing, Hospitality Marketing, Infographic, Insurance Marketing, Internet Of Things, IoT, Manufacturing, Marketing Analytics, Retail Marketing, Smart Buildings, Statistics, Transportation Marketing

App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.

June 22, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Beverage Marketing, Chart, Education Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Fitness Marketing, Food Marketing, Health Care Marketing, Hospitality Marketing, iOS, Media Marketing, Mobile Apps, Mobile Behavior, Nonprofit Marketing, Retail Marketing, Sports Marketing, Statistics, Transportation Marketing, Travel Marketing, Video Game Marketing

SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

SMBs’ Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

June 9, 2015 By David Erickson
Filed Under: Content Marketing, Web Development Tagged With: Advertising, Agriculture Marketing, Airline Marketing, Automotive Marketing, Beverage Marketing, Brand Marketing, Branding, Construction Marketing, Consumer Attitudes, Education Marketing, Energy Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Food Marketing, Government Marketing, Health Care Marketing, Insurance Marketing, Manufacturing Marketing, Nonprofit Marketing, Real Estate Marketing, Retail Marketing, SMBs, Statistics, Table, Technology Marketing, Transportation Marketing, Website Design

Baby Boomers’ Spending Trends, February 2014 [TABLE]

Baby Boomers’ Spending Trends, February 2014 [TABLE]

Baby Boomers on the whole report spending more than they were a year ago.

February 17, 2015 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generations, Online Behavior Tagged With: Apartment Marketing, Automotive Marketing, Cable Television Satellite Television, Consumer Electronics Marketing, Consumer Spending, CPG Marketing, economy, Energy Marketing, Financial Services Marketing, Grocery Story Marketing, Home Improvement Marketing, Hospitality Marketing, Personal Care Marketing, Real Estate Marketing, Statistics, Table, Television Marketing, Transportation Marketing, Travel Marketing

Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]

Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

September 11, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Internal Communications Tagged With: Automotive Marketing, Banking Marketing, CPG Marketing, Energy Marketing, Entertainment Marketing, Financial Services Marketing, Health Care Marketing, Hospitality Marketing, Insurance Marketing, Life Sciences Marketing, Manufacturing Marketing, Retail Marketing, Statistics, Table, Technology Marketing, Telecommunications Marketing, Transportation Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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