47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.