Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
45% of business leaders expect to increase their marketing budgets in 2013.
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).