Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Publix enjoys the best customer experience rating of 293 companies measured.
Costco tops the list of best-perceived brands among US LGBT consumers.
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.