Events are one way for B2B marketers to engage and advance their relationships with customers.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.
Which of the following lead generation tactics does your organization currently use?
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Virtual Events By Type [CHART]Rate this post via marketingcharts.com Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show. […]