Posts Tagged ‘Trade Show Marketing’
Trade Show Revenues, 2015-2024
According to estimates from PwC, the U.S. trade show market alone will see exhibition spending drop by $10 billion this year due to the COVID-19 pandemic, a 64-percent decline compared to 2019.
Read MoreUS B2B Trade Show Market Size, 2014-2023 [CHART]
Trade shows and other events have been shown to be effective across all the stages of the buyer’s journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade show market?
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreTop Events For B2B Marketing [CHART]
Events are one way for B2B marketers to engage and advance their relationships with customers.
Read MoreHow B2B Content Marketers Identify Audience Needs
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Read MoreB2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
Read MoreB2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
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