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Trade Show Marketing

e-Strategy Trends’ continually updated collection of trade show marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

US B2B Trade Show Market Size, 2014-2023 [CHART]

Chart: US B2B Trade Show Market Size, 2014-2023

Trade shows and other events have been shown to be effective across all the stages of the buyer’s journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade show market?

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