Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
This infographic by Adecco illustrates the changing nature of the marketing department.
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.