Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
73% of US adults were unfamiliar with the concept of the Internet Of Things.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.