eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.