Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.
Which of the following email campaign elements do you routinely test to optimize performance?
This infographic by ClickMeeting sheds some light on how webinars are used.
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
via emarketer.com The study also found that around 41% of respondents were interested in or were already using websites and apps that allowed them to chat with others about TV shows. Of those respondents, 56% said that, if their favorite TV show launched a social TV app, they would be interested in a chat function […]