53% of respondents to the survey agreed that they record live video content in order to skip ads.
Two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV.
Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.
Most US TV viewers (63%) had used an online subscription service (like Netflix) to binge-view TV.
62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”
Nearly eight out of 10 US adult internet users watched TV on their own schedule.
More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.
29% of US internet users have watched TV content through a mobile device.
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.