Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.
Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.
Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.
Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.
Just 15% of internet users in France typically watched television via VOD.
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,