B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
40% of C-suite executives consume thought leadership content on a daily basis.
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
What does motivate thought leadership content consumption?
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
54% of Americans said social network profiles would be important to their careers in the next five years.