This infograph by PointRoll illustrates the history of online advertising.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.
68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.
just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.