Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
35% of mobile device owners watch videos on their device.
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
Texting is the most common activity on a mobile phone after talking, accounting for roughly 1 in every 7 minutes spent on a mobile phone.