The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
6 billion emoticons or stickers are sent every day via mobile messaging apps worldwide.
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.