How Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]

Chart - How Grandparents Communicate With Their Grandchildren Online

68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.

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Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]

Table - Preferred Channel For Customer Service Inquiries

Social networks were hardly ever the preferred channel for making customer service inquiries.

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Influence Of Personalization On Channel Conversion Rates, November 2014 [CHART]

Chart - Influence Of Personalization On Channel Conversion Rates

32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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How People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]

Table - How People Plan To Use Smart Phones For Holiday Shopping

Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Personalization’s Effect On Channel Conversion Rates, November 2014 [CHART]

Chart - Personalization

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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