A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.