More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.