Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.