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Online Video Advertising Effectiveness [CHART]

Online Video Advertising Effectiveness [CHART]Rate this post via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness […]

How People Talk Online About TV Ads [CHART]

How People Talk Online About TV Ads [CHART]Rate this post via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks […]

Daily Media Consumption By Internet Users, 2008-2011 [CHART]

Daily Media Consumption By Internet Users, 2008-2011 [CHART]Rate this post via emarketer.com A May 2012 report authored by the IAB and Ipsos MediaCT, which drew on data from three surveys of US consumers, found that internet-enabled devices were not displacing other media-related activities, but adding to them. According to the Ipsos MediaCT LMX survey, the […]

European Traditional Media Consumption Online By Generation [CHART]

European Traditional Media Consumption Online By Generation [CHART]Rate this post via marketingcharts.com The vast majority of European internet users are watching TV, reading newspapers, and listening to the radio online, finds IAB Europe in a study released in May 2012. Breaking down the data by age group, the report finds that European internet users aged […]

Timeparting Social TV [CHART]

Timeparting Social TV [CHART]Rate this post via emarketer.com The study also found that around 41% of respondents were interested in or were already using websites and apps that allowed them to chat with others about TV shows. Of those respondents, 56% said that, if their favorite TV show launched a social TV app, they would […]

TV Activities Of Online Americans [CHART]

TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]

Smart Phone Search From Offline Prompts [CHART]

Smart Phone Search From Offline Prompts [CHART]Rate this post via emarketer.com As the habit of pulling out a phone to respond to ads takes hold, some media are enjoying faster uptake than others. According to March 2012 research from Google, conducted by Ipsos MediaCT and TNS Infratest, 43% of smartphone owners used their device to […]

German Media Consumption [CHART]

German Media Consumption [CHART]Rate this post via emarketer.com According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at […]

Multitainment Attention By Device [CHART]

Multitainment Attention By Device [CHART]Rate this post via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously […]