![Multitainment Attention By Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_zvbuv.jpg.scaled500-150x150.jpg)
Multitainment Attention By Device [CHART]Rate this post via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously […]
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]
![Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_Hgjot.gif.scaled500-150x150.gif)
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]Rate this post via emarketer.com Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted […]
Content-Related TV Multitasking [CHART]
![Content-Related TV Multitasking [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_tDgvA.jpg.scaled500-150x150.jpg)
Content-Related TV Multitasking [CHART]Rate this post via marketingcharts.com Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends […]
TV Multitasking By Device [CHART]
![TV Multitasking By Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_bDIrA.jpg.scaled500-150x150.jpg)
TV Multitasking By Device [CHART]Rate this post via marketingcharts.com 63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from […]
Frequency Of Alternative TV Viewing [TABLE]
![Frequency Of Alternative TV Viewing [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_AIktz.gif.scaled500-150x150.gif)
Frequency Of Alternative TV Viewing [TABLE]Rate this post via emarketer.com Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according […]
Video Audience, By Race [CHART]
![Video Audience, By Race [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_lJlrq.png.scaled500-150x150.png)
Video Audience, By Race [CHART]Rate this post via marketingcharts.com nielsen-video-audience-time-spend-race-in-q42011-may2012.pngAmong internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly average of 8 hours and 43 minutes, they easily consumed more internet […]
Video Consumption, By Generation [CHART]
![Video Consumption, By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_sczGn.gif.scaled500-150x150.gif)
Video Consumption, By Generation [CHART]Rate this post via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men […]
Video Viewing Mediums [CHART]
![Video Viewing Mediums [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_wdqsd.jpg.scaled500-150x150.jpg)
Video Viewing Mediums [CHART]Rate this post via marketingcharts.com TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page] in a May 2012 report. In fact while the number of Americans watching TV dipped by […]
2011 US Ad Spending vs. Consumer Time Spent, By Media [CHART]
![2011 US Ad Spending vs. Consumer Time Spent, By Media [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwimediaco_ehobr.jpg.scaled500-150x150.jpg)
2011 US Ad Spending vs. Consumer Time Spent, By Media [CHART]Rate this post via imediaconnection.com Mobile devices are replacing the time we spend on our desktops and with every other media from print to TV. And yet there is a huge chasm when it comes to ad spending. Unfortunately for those of us in the […]
Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]
![Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_aGsnz.gif.scaled500-150x132.gif)
Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]Rate this post via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% […]