TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.