Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.