This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.