Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.