US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
Television Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of television marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
The restaurant and computer industries enjoy the best net perception among US adults.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.