The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
Television Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of television marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.