Television Marketing

e-Strategy Trends’ continually updated collection of television marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Why People Stream Video [CHART]

Chart: Why People Stream Video

The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.

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