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Television Marketing

e-Strategy Trends’ continually updated collection of television marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Daily Video Consumption, 2013-2021 [CHART]

Chart: Daily Video Consumption, 2013-2021

The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…

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Why People Stream Video [CHART]

Chart: Why People Stream Video

The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.

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