Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Television Advertising Trends & Statistics
e-Strategy Trends’ continually updated collection of television advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.