Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Television Advertising Trends & Statistics
e-Strategy Trends’ continually updated collection of television advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
69% of US internet users find TV news to be the most effective political marketing channel.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.