Television Advertising Trends & Statistics

e-Strategy Trends’ continually updated collection of television advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals. Click to subscribe to this RSS feed.

US Television vs. Online Ad Spending, 2011-2017 [CHART]

by derickson on April 4, 2013

in Advertising

Most Influential Ad Type By Age, June 2012 [CHART]

by derickson on March 26, 2013

in Advertising,Baby Boomers,Generation X,Generations,Millennials,Mobile Marketing,Silent Generation

US Television Ad Spending vs. Audience Growth, Q1 2011 – Q4 2012 [CHART]

by derickson on March 26, 2013

in Advertising,Consumer Behavior

US Television Ad Spending Growth vs. Overall Average, Q1 2011 – Q4 2012 [CHART]

by derickson on March 26, 2013

in Advertising

Top Prompts For Trying New Fashion Retailers, March 2013 [CHART]

by derickson on March 25, 2013

in Advertising,Consumer Behavior,Email Marketing,Online Behavior,Social Media Marketing

US Local Online Ad Spending By Media & Format, 2012 [TABLE]

by derickson on March 20, 2013

in Advertising,Email Marketing,Search Engine Marketing,Video Marketing

Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

by derickson on March 18, 2013

in Advertising,Consumer Behavior,International,Mobile Marketing,Multichannel Marketing,Technographics

US Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]

by derickson on March 13, 2013

in Advertising

TV Media Ad Spending In 2012 [TABLE]

by derickson on March 12, 2013

in Advertising

Ad Spending Outlook, March 2013 [CHART]

by derickson on March 12, 2013

in Advertising,Mobile Marketing

Top Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]

by derickson on March 7, 2013

in Advertising,Blog Marketing,Content Marketing,Email Marketing,Event Marketing,International,Mobile Marketing,Multichannel Marketing,Search Engine Marketing,Social Media Marketing,Web Development

TV & Online Video Budget Reallocation, February 2013 [TABLE]

by derickson on March 4, 2013

in Advertising,Marketing Budgets,Video Marketing

TV vs. Online Video Effectiveness Metrics, February 2013 [CHART]

by derickson on February 27, 2013

in Advertising,Analytics,Consumer Behavior,Online Behavior,Video Marketing

American Millennial Teens’ Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]

by derickson on February 27, 2013

in Advertising,Consumer Behavior,Demographics,Generations,Millennials,Online Behavior

Effective Small Business Marketing Tactics, April & October 2012 [CHART]

by derickson on February 26, 2013

in Advertising,Email Marketing,Social Media Marketing

Most Effective SMB Marketing Channels, February 2013 [CHART]

by derickson on February 22, 2013

in Advertising,Email Marketing,Event Marketing,Search Engine Marketing,Social Media Marketing

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