What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

Chart - What Viewers Think About Super Bowl Commercials

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Chart - How College Students Prefer To Get Information About Products & Services

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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Best SMB Customer Acquisition Channels, January 2015 [CHART]

Chart - Best SMB Customer Acquisition Channels

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

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Change In Ad Spend By Medium, Q1-Q3 2014 [CHART]

Chart - Change In Ad Spend By Medium

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.

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Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

Chart - Most Influential Advertising Among Hispanic Shoppers

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

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