SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Table - Factors That Would Motivate People To Visit Pharma-Sponsored Websites

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

Top Promotional Strategies For Increasing Sales, March 2015 [CHART]

Chart - Top Promotional Strategies For Increasing Sales

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

Table - Why Millennials Follow Brands On Facebook, Twitter or Pinterest

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.