The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Television Advertising Trends & Statistics
e-Strategy Trends’ continually updated collection of television advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
The presidential campaigns have had the most variation in ads served.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.