2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Why People Watch TV Online, October 2014 [CHART]

Chart - Why People Watch TV Online

The desire to watch on their own schedule is one of the primary drivers of online video viewing.

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Influences Over Consumers’ Purchase Decisions, November 2014 [CHART]

Chart - Influences Over Consumers

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

Chart - Forecast: Auto Manufacturer Ad Spend Share For 2015

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

Table - B2B Spending Plans For Demand Generation Channels

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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