College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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US Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]

Chart - US Ad Spending Forecast By Medium

US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Chart - Top B2B Advertisers’ Spending Trends

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

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