Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Table - Factors That Would Motivate People To Visit Pharma-Sponsored Websites

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

Top Promotional Strategies For Increasing Sales, March 2015 [CHART]

Chart - Top Promotional Strategies For Increasing Sales

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

Table - Why Millennials Follow Brands On Facebook, Twitter or Pinterest

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Chart - How College Students Prefer To Get Information About Products & Services

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.