US Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]

Chart - US Ad Spending Forecast By Medium

US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Chart - Top B2B Advertisers’ Spending Trends

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

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TV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]

Chart - TV Binge-Viewers Attitudes Toward Advertising

Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.

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Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Chart - Types Of Advertising To Which College Students Pay Attention

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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