Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Table - Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

Chart -Change In Ad Spending By Medium

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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US Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]

Chart - US Ad Spending Forecast By Medium

US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.

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