Influence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]

Chart - Influence Of TV Ads, Online Ads & Social Chatter

43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.

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Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Table - Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

Chart -Change In Ad Spending By Medium

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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