Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

Table - Why Millennials Follow Brands On Facebook, Twitter or Pinterest

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Chart - How College Students Prefer To Get Information About Products & Services

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

Best SMB Customer Acquisition Channels, January 2015 [CHART]

Chart - Best SMB Customer Acquisition Channels

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.