Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Television Advertising Trends & Statistics
e-Strategy Trends’ continually updated collection of television advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.