People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Trust in the mass media remains at a record low among Americans.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.