Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

Chart - Time Spent Watching TV/Movies By Generation & Device

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

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Top Influences Over Youths’ Clothing Style & Brand Decisions, July 2014 [CHART]

Chart - Top Influences Over Youths

Clothing is one of teens’ top spending categories.

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Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

Chart - Daily Reach Of TV vs. Online Video By Country

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

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Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

Table - Global Mobile Users Whose Devices Have Replaced Other Media

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).

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