This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association.
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Americans are spending less time with most major media, with one major exception: smartphones.
The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.
Let’s not call it the year of voice, even if it proves to be… Nonetheless there has been a rash of new research released surrounding voice assistants – and Smart Speakers in particular.
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.