People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.
Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.
The ownership of multiple subscriptions is becoming so common that the number of worldwide subscriptions is expected to surpass the human population (now close to 7 billion) by the end of 2013.
Preferred Feedback Channel By Generation [CHART]Rate this post via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older […]
Feedback Channels Online Consumers Know Of & Prefer [CHART]Rate this post via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making […]