Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
This infographic by eloqua takes a look at the state of B2B marketing measurement.
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.