Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.
Websites were the most uniformly employed technique, used by 85% of those polled.
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.