Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.