General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Entertainment-related companies are the most popular to follow on social networks.