Mobile accounts for slightly more than 35% of digital ad budgets this year.
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers.
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.