Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Preparation and planning for the IoT varied greatly across sectors.
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.
Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.
Mobile accounts for slightly more than 35% of digital ad budgets this year.