Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.
Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.
For now, most research time is still spent on PCs.
On average, 44% of companies had increased their ability to understand large sets of data.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Just 37% of Americans have a positive view of the advertising and public relations industry.