Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The restaurant and computer industries enjoy the best net perception among US adults.
The travel and hospitality industry leads spending on the Internet of Things technology.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.