65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
19% of elementary school students used smart phones and 42% of middle school students did so as well.
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
39% of online teens say they have met someone online who became a good friend.
Teens with large friend networks are more active reputation managers on social media.
Three in four (74%) teen social media users have deleted people from their network or friends’ list.