Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
Publix enjoys the best customer experience rating of 293 companies measured.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
This infographic by looks at the most popular types of content shared on social media based on sharing data from 220,000 articles from 11 vertical industries.