These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
The travel and hospitality industry leads spending on the Internet of Things technology.
For some activities, mobile users have a clear preference about app vs. browser usage.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).