The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Average conversion rates broken down by industry.
The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.