Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
The majority of email subscribers tend to be inactive.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.