Technology Marketing

Facebook Video Interactions By Topic [CHART]

Chart: Facebook Video Interaction by Topic

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.

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Consumer Trust By Industry [TABLE]

Table: Consumer Trust By Industry

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

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Word-Of-Mouth Drives Consumer Sales [CHART]

Chart: Word-Of-Mouth Drives Consumer Sales

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.

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