Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
This infographic by Spark Hire illustrates some HR technology trends.
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.