More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.