The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Fewer marketers were interested in customer survey data and third-party market research.
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.
Rate this post via marketingcharts.com A high proportion of digital marketers who are using tag management technology report significant benefits from doing so, in some cases exceeding the expectations of those who are contemplating implementation of a tag management solution, according to [download page] an Econsultancy survey commissioned by Tealium and released in May 2012. […]