Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
Compared to last year, the average number of tactics used has risen from 12 to 13.
For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.