e-Strategy Trends’ continually updated collection of tablet trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Millennials Switch Media 27 Times An Hour [STUDY]

via A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s Time Inc. and conducted by Boston’s Innerscope Research. Though it…

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Tablet Use Frequency By Activity [CHART]

via Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer. 0.0 00

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Website Usability Issues For Tablet Users [CHART]

via Tablet users’ expectations are being shaped by their fast PC-browsing experiences. The survey also found that 69% of those polled wanted websites to load in 2 seconds or less on tablets. Suggesting that current tablet users are somewhat dissatisfied by the web experience on the tablet so far, a sizeable minority of those…

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Tablet Users Expect Speedy Sites [CHART]

via A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer. 0.0 00

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