Tablets

e-Strategy Trends’ continually updated collection of tablet trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Where People Use Their Tablets At Home [CHART]

via emarketer.com I’m kinda thinking the bathroom number is under reported. Of those using tablets at home, more than nine in 10 employed the devices in either the living room or bedroom, bolstering the idea that consumers used tablets primarily for fun or relaxation. But three-quarters of respondents were at least somewhat likely to use…

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Small Business Owners’ Technology Priorities [CHART]

via emarketer.com Small-business owners’ proclivity for mobile devices such as laptops and smartphones could prove valuable for B2B marketers looking to connect with this audience. Inc. Magazine and Cargo found the vast majority (91%) of US small-business owners placed importance on wireless communications and smartphones for their business—a likely indicator of their vital daily use.…

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Preferred Screens [CHART]

via emarketer.com Q4 2011 findings from interactive marketing agency Rosetta validated the importance of the traditional online PC experience for researching and purchasing products: 39% of US tablet users said a computer was still the preferred device for shopping for new products and services. Read the rest at eMarketer. Rate this post

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Attitudes Toward Tablet Shopping [CHART]

via emarketer.com Overall, tablets were found to be an ideal device for researching and vetting product purchases. Half of tablet users in the study said they turned to the device to research products prior to a store visit. The same percentage also strongly agreed the tablet was an ideal tool for researching products prior to…

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Tablet Behavior For Online Shopping [CHART]

via emarketer.com Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device, pointing to a growing trend among internet users to use various digital devices to inform their…

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US Mobile Search Spending By Device, Q1 2012 [CHART]

via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was also the highest year-over-year growth rate for search ad spending in…

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Social TV Demographics [CHART]

via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners use their tablets…

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