Browsing vs. Purchasing: Smart Phone Owners’ Shopping Behavior [CHART]Rate this post via marketingcharts.com Smartphone owners are more likely to say they enjoy shopping on an online website than in a physical store (69% vs. 64%), but it turns out that they are far more likely to window shop online rather than offline, according to Wave […]
Mobile Tech Babysitters [CHART]Rate this post via emarketer.com A Mom Central Consulting survey from January 2012, for example, found that 39% of US mothers who use the internet, have a mobile phone that they pass on to their children to keep them engaged during a car trip. Only the Nintendo DS and the car DVD […]
Where People Use Their Tablets Outside The Home [CHART]Rate this post via emarketer.com Outside the home, tablet owners were most likely to use their devices while waiting at an airport, or in an airplane. Meanwhile, a low percentage of respondents (36%) used their devices in a store, suggesting that tablets do not have the same […]
Where People Use Their Tablets At Home [CHART]Rate this post via emarketer.com I’m kinda thinking the bathroom number is under reported. Of those using tablets at home, more than nine in 10 employed the devices in either the living room or bedroom, bolstering the idea that consumers used tablets primarily for fun or relaxation. But […]
Small Business Owners’ Technology Priorities [CHART]Rate this post via emarketer.com Small-business owners’ proclivity for mobile devices such as laptops and smartphones could prove valuable for B2B marketers looking to connect with this audience. Inc. Magazine and Cargo found the vast majority (91%) of US small-business owners placed importance on wireless communications and smartphones for their […]
Preferred Screens [CHART]Rate this post via emarketer.com Q4 2011 findings from interactive marketing agency Rosetta validated the importance of the traditional online PC experience for researching and purchasing products: 39% of US tablet users said a computer was still the preferred device for shopping for new products and services. Read the rest at eMarketer.
Attitudes Toward Tablet Shopping [CHART]Rate this post via emarketer.com Overall, tablets were found to be an ideal device for researching and vetting product purchases. Half of tablet users in the study said they turned to the device to research products prior to a store visit. The same percentage also strongly agreed the tablet was an […]
Tablet Behavior For Online Shopping [CHART]Rate this post via emarketer.com Not surprisingly, desktop and laptop computers are no longer the only means of performing digital research. Findings showed more than 60% of North American consumers researched products or services multiple times a month via a mobile device, pointing to a growing trend among internet users […]
Mobile Ad Clickthrough Rates By Device, Q1 2012 [CHART]Rate this post via emarketer.com Ad clickthrough rates were slightly higher on mobile phones with full browsers than on either tablets or PCs. Read the rest at eMarketer.
US Mobile Search Spending By Device, Q1 2012 [CHART]Rate this post via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was […]