This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Baby Boomers are projected to soon account for 70% of disposable income.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months.
This infograph by PointRoll illustrates the history of online advertising.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Streaming video ad completion rates were lower on devices with smaller screens last year.
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.