The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.
Let’s not call it the year of voice, even if it proves to be… Nonetheless there has been a rash of new research released surrounding voice assistants – and Smart Speakers in particular.
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Among the media categories for which eMarketer gauges time spent, there aren’t any anticipated to see double-digit increases or decreases next year. (Mobile video comes closest, with an 8.7% rise expected.) Overall, time spent with digital media is expected to grow a modest 3.5%.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.