Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Most Popular Streaming Video Devices, August 2014 [CHART]

Chart - Most Popular Streaming Video Devices

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.

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Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

Chart - Time Spent On Books By Device Type, 2013 vs 2014

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

Chart - Most Recent Method Used To Redeem Mobile Coupons

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

Chart - Time Spent Watching TV/Movies By Generation & Device

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

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