Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.