Many people use another device, primarily a smartphone, while simultaneously watching TV.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.