Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.
This infographic from Microsoft illustrates the breadth of the company’s technology, from gaming and entertainment, to operating systems and applications, to search and social.
US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.
Let’s not call it the year of voice, even if it proves to be… Nonetheless there has been a rash of new research released surrounding voice assistants – and Smart Speakers in particular.
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.