eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
51% of travel content social shares by US internet users took place through a smartphone or tablet.
Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.
Mobile accounted for 10.5% of retail e-commerce spending last year.
Nearly half of the US population will use a tablet at least monthly in 2014.
More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.