SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Hispanics’ Purchase Decision Influences, March 2015 [TABLE]

Table - Hispanics

Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.

Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Table - Factors That Would Motivate People To Visit Pharma-Sponsored Websites

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Table - Planned Increased Spending On Marketing Technologies In 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.