Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
This year, 27.0 million US adults will use the sharing economy at least once.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.