Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.