By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
86% of US B2B companies offered an online website as a purchasing channel to B2B buyers.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.