Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.