81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
This year, 27.0 million US adults will use the sharing economy at least once.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.