According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.
Millennials participate in many aspects of the sharing economy at a greater level than older respondents.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
60% of internet users said they were very concerned about the criminal use of AI technologies.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.