Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Table -Demographics Of Online Purchasers By Product Category

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

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Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

Table - Personal Data Consumers Would Share With Their Car For Incentives

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

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Social Media’s Purchase Influence, August 2014 [TABLE]

Table - Social Media

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

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