Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.