Communication comes first for most US internet users—and even before coffee for a great many of them.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
This year, for the first time, more than half of the US population will use Facebook.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Facebook is the place to reach millennials of all political persuasions.
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.