Facebook is the place to reach millennials of all political persuasions.
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.