Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.
Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
More than 3 in 4 American adults engage in social media in some way.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.