LinkedIn Demographics [TABLE]

Table - LinkedIn Demographics

Some 28% of online adults are LinkedIn users, up from 22% in August 2013.

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Pinterest Demographics [TABLE]

Table - Pinterest Demographics

Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.

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Twitter Demographics, 2013 & 2014 [TABLE]

Table - Twitter Demographics

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Top Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]

Table - Top Content Needs For IT Decision-Makers By Purchase Stage

IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.

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