Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.
Typing a domain name into a browser’s address bar remains a common internet behavior.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.
Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.
Instagram presents brands with an audience that’s enthusiastic about engagement.