More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
86% of US B2B companies offered an online website as a purchasing channel to B2B buyers.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.