Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.