Why Consumers Go Online, November 2014 [TABLE]

Table - Why Consumers Go Online

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

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Health-Related Content Mobile Moms Track, July 2014 [TABLE]

Table - Health-Related Content Mobile Moms Track

Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.

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How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

Table - How Consumers Think Advertising Will Change In 10 Years

58% of Americans said that advertisers would have more personal consumer data in a decade.

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Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]

Table - Types Of Ads Consumers Believe Will Disappear In 10 Years

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

Table - B2B Spending Plans For Demand Generation Channels

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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