B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.
47% of American smart phone owners used a mobile shopping app in June 2012.
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year.
Ad spending in China will reach nearly $53B next year, surpassing total spending in Japan for the first time.
More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.